Effective Date: November 7, 2026
Welcome to House of Bealah. We respect your privacy and are committed to protecting your personal information. This Privacy Policy describes how House of Bealah ("we", "us", or "our") collects, uses, discloses, and safeguards your personal data when you visit or make a purchase from our online store, which specializes in high-quality clothing imported from Turkey.
This policy is designed to comply fully with the Protection of Personal Information Act (POPIA), No. 4 of 2013 of South Africa, as well as standard global e-commerce practices.
1. What Personal Information We Collect
When you visit or interact with our store, we collect certain information to process your orders, improve your shopping experience, and communicate with you.
* Order and Identity Information: Your full name, billing address, delivery address, email address, and phone number.
* Payment Details: Payment processing data (handled securely via our external payment gateways like Yoco; we do not store your full credit card or banking credentials on our servers).
* Device and Browsing Information: Your IP address, browser type, time zone, cookies installed on your device, and how you interact with our website storefront.
2. How We Lawfully Process Your Data
Under POPIA, we only collect and process your data for clear, legitimate business purposes:
* To fulfill and ship your clothing orders securely to your door.
* To communicate with you regarding order confirmations, tracking updates, or customer support queries.
* To protect our store and your transactions against potential risk or fraud.
* With your explicit consent, to send you marketing reminders, product updates, and special incentives.
3. Third-Party Services We Share Data With
To run a premium boutique and deliver a seamless shopping experience, we securely share your information with trusted third-party service providers who assist us in our operations:
* Shopify: We use Shopify to power our online storefront. Shopify securely stores your data and hosts our encrypted checkout system on servers located in the United States.
* Bob Go & The Courier Guy: To deliver your premium garments nationwide across South Africa, your delivery address, name, and phone number are synchronized with Bob Go to automatically generate shipping labels and arrange dispatch with The Courier Guy.
* Omnisend: We use Omnisend to manage our customer communications and marketing automations. If you subscribe to our newsletter or abandon a cart, your email and phone number are securely shared with Omnisend to deliver targeted updates, browse abandonment notifications, or discount incentiv.
4. Consumer Tracking and the "Shop" App
Our store integrates with the official Shopify Shop App to provide you with real-time, door-to-door package tracking. If you choose to use the Shop App to follow your Courier Guy delivery, your order status and tracking details are shared with the app to update your smartphone feed seamlessly.
If you wish to opt out of automated tracking integrations, you can manage your preferences directly within your personal Shop account settings or decline to log in via Shop at checkout.
5. Your Legal Rights Under POPIA
As a South African consumer, you hold the following explicit rights regarding your personal information:
* Right to Access: You have the right to request a copy of the personal data we hold about you.
* Right to Correction: You can request that we update, amend, or correct any inaccurate or incomplete personal records.
* Right to Objection & Deletion: You have the right to request that we stop processing or completely delete your personal data from our databases (except where we are legally required to retain it for tax, auditing, or order fulfillment purposes).
* Right to Opt-Out: You can opt out of our Omnisend marketing emails or SMS communications at any absolute time by clicking the "Unsubscribe" link at the bottom of any message.
6. Data Retention
When you place an order through House of Bealah, we will maintain your order information for our internal business records (such as tax reporting and managing return requests) unless and until you ask us to delete this information.
7. Contact Us
If you have any questions about this Privacy Policy, wish to exercise any of your POPIA rights, or need to lodge a query regarding how your data is handled, please contact our information officer at:
House of Bealah
Location: Randfontein, Gauteng, 1780, South Africa
Email: info@houseofbealah.com